Connect with your sphere of influence this autumn season through our 'Fall in Love' series! Below, we've outlined an exciting Fall Photo Drop contest that you can seamlessly integrate into your marketing strategy, along with our delightful pie pop-bye giveaway.
We're hosting an open house event with a dedicated 3-hour window for our valued clients and partners to come and pick up a delicious pie from a local bakery partner. We've put together a delightful selection, including 30 nine-inch pies and 5 dozen four-inch pies, totaling approximately $1200. Thanks to our partnership with the bakery and a home insurance agent, we've secured a bulk pricing deal and their sponsorship, ensuring their presence at the event as well as their invitations to join us.
This event truly embodies teamwork! Any pies that are not claimed during the designated pickup times will be distributed throughout the local area to support small businesses and partners who couldn't attend.
Now is the perfect time to close out the year on a strong note and keep the engagement going!
Before, During and After actions
Intro email and text special invites (include thank you supporting your business) through October
Sample Registration for Pie Pick Up (email works too)
Send to your database (first come basis)
Post on social media the before the event
Post pics during the event
Be present at the event!!
Send thank you cards with business cards for those who attended
Call after the event and thank them again, wishing them a great holiday season
Any pies not reserved or used at event, have a drop off plan to realtor offices you worked with in the past or new. Also plan if any referral partners are close to drop off the next day. Lastly, use in your office complex or small businesses or builder model pop byes.
All while you run with preapproval interactions and past clients on the below Fall Photo Drop!
Merry Christmas ;)
Sample confirmation email:
Excellent! We got your registration for The Mortgage Planner Pie Pick Up! Please plan on picking up your pie on Wednesday, November 8th between 4pm and 7pm.
Pick Up Location: Element Home Loans, 400 North Harbor Place, Suite G & H, Davidson, NC 28036
When you pull into the complex we are the first building on the left. If time permits, we hope you can make an event of it and enjoy the lake surroundings. We have a beer garden below our office, a wine shop and sip right down from us along the water walkway…and of course The Harbor Club Restaurant.
Look forward to seeing you, and thank you again for continuing to tell the people you care about looking for a mortgage about our team.
Happy Fall!!! See you soon!
Brad Roche, The Mortgage Planner
Fall Photo Drop!
"Fall Photo Drop Contest: Capture the Colors"
Description:
Invite your past clients to participate in a fall-themed photo contest where they can showcase their photography skills and capture the vibrant colors of the season for a grand prize (shown below). Offer to your preapprovals as an added bonus! Looking for a home? Great time to be preappoved during our Fall Series! Add additional drawings weekly for lender credits $100 off closing cost.
Instructions:
1. Announce the contest via email or social media, explaining the rules and guidelines. Sample landing page (email works too).
2. Set a specific timeframe for the contest, such as one month, to give participants enough time to capture their best fall photos.
3. Ask participants to submit their original fall-themed photos taken during the contest period. They can focus on autumn landscapes, fall foliage, pumpkin patches, seasonal activities, or anything else that represents the beauty of the season.
4. Specify the method for photo submission, such as through email, a designated contest webpage, or via a specific hashtag on social media platforms like Instagram or Twitter.
5. Encourage participants to include a short caption or description for their photos, sharing their inspiration or story behind the image.
6. Set clear guidelines for photo requirements, such as file format, size, and resolution.
7. Make it clear that participants must have the rights to the photos they submit, ensuring they are their original work.
8. Create a dedicated page on your website or a social media album to showcase the submitted photos throughout the contest period.
9. Engage with the participants by sharing their photos on your social media platforms, tagging them, and encouraging others to vote or comment on their favorites.
10. Consider having a panel of judges or allowing public voting to determine the winning photos.
11. Determine the prizes for the contest. You could offer gift cards, fall-themed gift baskets, or discounts on your services.
12. Once the contest period ends, announce the winners through email or on your website and social media platforms.
13. Feature the winning photos on your website, social media, or even create a physical fall photo calendar to distribute to participants and clients as a token of appreciation.
Remember to promote the contest consistently throughout the period and engage with the participants by commenting and liking their submissions. This will create excitement and encourage them to share the contest with others. A fall-themed photo contest can foster a sense of community and creativity among your past clients while highlighting the beauty of the season.
Sample Text Script
Good Morning,
As the colors of autumn paint our surroundings, we couldn't resist the opportunity to celebrate the beauty of the season with you, our valued clients. We are excited to announce our Fall Photo Contest: Capture the Colors! It's a fantastic opportunity for you to showcase your photography skills and immerse yourself in the fall season.
Here's how you can participate:
Contest Announcement: We are spreading the word through email and social media, but we wanted to extend a personal invitation to you. The rules and guidelines for the contest will be explained in detail so that you can easily dive in and start capturing the essence of fall.
Contest Timeframe: The contest will run for one month, starting from _____ to _____. This generous duration will allow you ample time to capture and submit your best fall photos.
Photo Submission: We encourage you to submit your original fall-themed photos taken during the contest period. Whether you capture the breathtaking landscapes, vibrant fall leaves, pumpkin patches, seasonal activities, or anything else that represents the beauty of the season, we can't wait to see your creativity!
How to Submit: Please send all submission photos to ________@______.com before the deadline with your contact information including name, email, and phone number.
Prize: Win 2 nights at the Grove Park in for 2! (Gift Card given if not able to use the 2 night stay)
We are looking forward to seeing your submissions!
P.s. Looking for a home? Great time to be preappoved during our Fall Series! Add additional drawings weekly for lender credits $100 off closing cost.
Sample Email Script
Subject: Join Our Fall Photo Contest: Capture the Colors!
Dear Valued Clients,
As the colors of autumn paint our surroundings, we couldn't resist the opportunity to celebrate the beauty of the season with you. We are excited to announce our Fall Photo Contest: Capture the Colors! It's a fantastic opportunity for you to showcase your photography skills and immerse yourself in the fall season.
Contest Announcement:
We are spreading the word through email and social media, but we wanted to extend a personal invitation to you. The rules and guidelines for the contest will be explained in detail so that you can easily dive in and start capturing the essence of fall.
Contest Timeframe:
The contest will run for one month, starting from _______ to ______. This generous duration will allow you ample time to capture and submit your best fall photos.
Photo Submission:
We encourage you to submit your original fall-themed photos taken during the contest period. Whether you capture the breathtaking landscapes, vibrant fall colors, pumpkin patches, seasonal activities, or anything else that represents the beauty of the season, we can't wait to see your creativity!
How to Submit:
Please send all submission photos to ___________ before the deadline with your contact information, including your name, email, and phone number.
Prize:
Win 2 nights at the Grove Park in for 2! (Gift Card given if not able to use the 2 night stay)
We are looking forward to seeing your submissions and witnessing the fall season through your lens! If you have any questions or need further clarification, please don't hesitate to reach out to us.
Thank you for being our valued clients, and we wish you the best of luck in the contest!
Warm regards,
Sample Text Script Follow Up
Good morning,
I hope this message finds you well. I wanted to follow up on my previous text regarding our Fall Photo Contest: Capture the Colors. As the vibrant colors of autumn surround us, we believe this contest is a wonderful opportunity for you to showcase your photography skills and immerse yourself in the enchanting world of fall.
Just a quick reminder of the details:
Contest Announcement: We have been spreading the word through email and social media, but I wanted to extend a personal invitation to you. The rules and guidelines for the contest have been explained in detail so that you can easily dive in and start capturing the essence of fall.
Contest Timeframe: The contest will run for one month, starting from [Start Date] to [End Date]. You still have ample time to capture and submit your best fall photos.
Photo Submission: We encourage you to submit your original fall-themed photos taken during the contest period. Whether you capture the breathtaking landscapes, vibrant fall foliage, pumpkin patches, seasonal activities, or anything else that represents the beauty of the season, we can't wait to see your creativity.
How to Submit: Please send all submission photos to ________ before the deadline, along with your contact information including your name, email, and phone number.
Prize: Win 2 nights at the Grove Park in for 2! (Gift Card given if not able to use the 2 night stay)
If you have any questions or need further assistance, please don't hesitate to reach out to me.
Looking forward to your submissions!
Sample Email Script Follow Up
Subject: Last Chance to Enter Our Fall Photo Contest: Capture the Colors!
Dear Valued Clients,
We hope this email finds you well. We wanted to remind you that our Fall Photo Contest: Capture the Colors is nearing its deadline, and we don't want you to miss out on this fantastic opportunity to showcase your photography skills, enter our fall raffle, and make the most of your fall season!
As a valued client, we extend a personal invitation to you to participate in the contest. Just a quick recap of the details:
Contest Announcement:
We have been spreading the word through email and social media, and we appreciate your interest and support. The rules and guidelines for the contest have been explained in detail to ensure a seamless entry process.
Contest Timeframe:
The contest will close on _______, which means there are only a few days left for you to submit your fall-themed photos. We encourage you to take advantage of this time and capture the essence of the season.
Photo Submission:
We eagerly await your original fall-themed photos taken during the contest period. From landscapes to vibrant fall colors, pumpkin patches, seasonal activities, or anything else that represents the beauty of the season, we can't wait to see your creative submissions.
How to Submit:
Please remember to send all your submission photos to ______ before the deadline. Kindly include your contact information, including your name, email, and phone number, to ensure we can easily reach you.
We genuinely appreciate your participation and look forward to witnessing the fall season through your lens. If you have any questions or need further assistance, please don't hesitate to reach out to us.
Prize
Win 2 nights at the Grove Park in for 2! (Gift Card given if not able to use the 2 night stay)
Wishing you the best of luck in the contest!
P.s. Looking for a home? Great time to be preappoved during our Fall Series! Add additional drawings weekly for lender credits $100 off closing cost.
Best Photo’s Prize($800 Value!)
Receive a 2 night stay for two at the Grove Park Inn Resort!
