The CRM workflow designed to engage expired preapproval clients in the home buying process involves a strategic combination of text messages and emails to rekindle their interest. Initially, the CRM system identifies clients whose preapprovals have expired, triggering an automated sequence. An introductory email is sent, addressing them by name and highlighting the benefits of restarting the home buying journey. Subsequently, a personalized text message is dispatched, offering quick insights into current market trends or exclusive listings. Following these initial contacts, a series of follow-up emails are scheduled, emphasizing urgency and providing valuable resources such as mortgage rate updates or success stories. The workflow employs dynamic content to tailor messages to each client's needs and preferences, encouraging them to re-engage with the process and ultimately leading to renewed interest and potential conversions.
Introduction Email:
Subject: 2024 Outlook and Navigating the Changing Tides of Mortgage Rates:
Dear Clients and Homebuyers,
In the ever-shifting landscape of real estate, the past nine months have brought about significant changes in interest rates, impacting the affordability of homes across the market. As your Mortgage Planner, I believe it's crucial to keep you informed about these developments and guide you through the best decisions for your financial future.
Over the recent weeks, we've witnessed a notable shift, with interest rates moving from 7.8% to 6.625%. This change, though seemingly modest, can have a substantial impact on your purchasing power and overall financial well-being.
Consider this: On a $200,000 mortgage, the recent drop from 7.8% to 6.625% results in a significant monthly saving of $169.37. That translates to an annual savings of $2,032.53. Beyond the immediate financial relief, this reduction in your mortgage payment substantially enhances your purchasing power.
Seizing the Opportunity: Limited Inventory and Favorable Rates
Currently, the real estate market is marked by limited inventory, making it a challenging landscape for prospective homebuyers. However, this scarcity presents a unique opportunity to capitalize on the current sales prices.
With the Federal Reserve hinting at potential rate reductions in 2024, coupled with the anticipation of increased competition entering the market, there's a likelihood of prices rising. But fear not, as this scenario can work in your favor if you act strategically.
5-Year Rate Protection Refinance: Your Key to Savings
In the current landscape, obtaining a lower interest rate is of utmost importance. Our 5-Year Rate Protection Refinance not only allows you to secure your home promptly but also offers a unique opportunity to lower your interest rate over the next five years with minimal expense.
Expanding Your Personal Inventory in a Scarce Market
The true value of these savings lies in your ability to stretch your budget and expand your personal inventory. In a market where choices are limited, having the flexibility to explore higher-priced properties could be the key to finding your dream home.
By securing a lower interest rate now, you not only save on your monthly payments but also position yourself to take advantage of potential market fluctuations. As the market adjusts and more inventory becomes available, you'll have the financial leverage to explore a broader range of options, increasing the likelihood of finding a home that perfectly suits your needs.
These shifts in interest rates are not merely financial nuances; they are opportunities to redefine your homeownership journey. The path to a brighter future begins with strategic planning and informed decisions.
If you have any questions or wish to explore how these changes might impact your unique situation, feel free to reach out. As your Mortgage Planner, I am committed to guiding you through these dynamic times and helping you make the most of every opportunity. Anyone else that is important to you, and interested in our help, please let us know, we would love to be introduced.
Email 1:
Subject: Mortgage Approval- Re-Open?
Dear [Name],
Hope you have been doing good, despite the challenges you may have faced in the past, now is the perfect time to reevaluate your options. With the current environment indicating a downward trend in interest rates and April looming as the prime month for new homes hitting the market, there's no better time to act than now.
We understand that finding the right home and securing the best mortgage can feel overwhelming. That's why we're here to guide you every step of the way. Whether it's exploring available properties, understanding your financing options, or navigating the intricacies of the homebuying process, we've got you covered.
Let's work together to ensure you're fully prepared to seize the opportunities that lie ahead. Reach out to us today, and let's embark on this exciting journey toward homeownership!
Email 2:
Subject: Mortgage Approval REACTIVATE NOW
Dear [Name],
As we move further into the new year, the forecast for the housing market looks promising, with interest rates projected to continue their decline. This, coupled with the anticipated influx of new homes hitting the market in April, presents an excellent opportunity for prospective homebuyers like you to reactivate your approval!
If you've been hesitant to re-enter the market after previous setbacks, now is the time to reconsider. The conditions are ripe for you to explore your options and find the perfect place to call home. Don't let past challenges deter you from achieving your homeownership goals. Instead, let them serve as valuable lessons that propel you forward with confidence and determination.
Remember, we're here to support you at every stage of your homebuying journey. Whether you're a first-time buyer or a seasoned investor, our team is dedicated to helping you navigate the process smoothly and successfully.
Don't let this opportunity slip away. Get in touch with us today, and let's make your homeownership dreams a reality! Let me know if you would like to reactivate your approval.
Best regards,
Email 3:
Subject: Seize the Moment: April Homebuying
Dear [Name],
The stars are aligning for homebuyers like never before, and we want to ensure you're poised to take full advantage of the current market conditions. With interest rates on a downward trajectory and April just around the corner as the most new listings year over year, now is the time to act.
If you've been on the fence about diving back into the housing market, consider this your sign to jump in with both feet. Whether you're searching for your forever home or looking to invest in real estate, there's no time like the present to pursue your goals.
At [Your Company Name], we specialize in helping individuals like you navigate the complexities of the homebuying process. From pre-approval to closing, we'll be by your side, providing personalized guidance and support every step of the way.
Don't let uncertainty hold you back any longer. Reach out to us today, and let's turn your homeownership dreams into a reality! If you have decided to wait, please let me know your time frame, but if you know of anyone else that is thinking now or soon to purchase I would be honored to be introduced.
Warmest regards,
Email 4:
Subject: The Time is Now: Let's Find Your Dream Home Together!
Dear [Name],
Are you ready to make your mark in the housing market? With interest rates expected to continue their descent and April looming as the prime month for new home listings, there's no better time to start your homebuying journey.
If previous obstacles have left you feeling hesitant, rest assured that now is a different time with new opportunities awaiting you. Whether you're a first-time buyer or a seasoned investor, we're here to help you navigate the ever-changing landscape of real estate.
-NEW PROGRAMS RELEASED FOR 2024
-LOWER RATES EXPECTED
-APRIL IS PRIME TIME FOR NEW PROPERTIES TO VIEW
We believe that everyone deserves to experience the pride of homeownership. That's why we're committed to providing you with the guidance and resources you need to make informed decisions and secure the home of your dreams.
Don't let another opportunity pass you by. Get in touch with us today, and let's take the first step toward finding your perfect home!
Best regards,
Email 5:
Subject: Your Path to Homeownership Starts Here
Dear [Name],
Interested in re-opening your mortgage approval? With interest rates expected to trend downward and April shaping up to be a prime month for new home listings, now is the perfect time to explore your options.
If past challenges have left you feeling discouraged, let us reassure you that the current market presents a fresh opportunity to achieve your homeownership goals. Whether you're looking for your forever home or considering an investment property, we're here to help you navigate the process with confidence and ease.
At [Your Company Name], we understand that buying a home is one of the most significant decisions you'll ever make. That's why we're dedicated to providing you with the personalized attention and expert guidance you need to make informed choices every step of the way.
Don't let fear or uncertainty hold you back any longer. Reach out to us today, and let's embark on this exciting journey toward homeownership together! If you know of anyone else I can help, please let me know, I would love to offer discounts where we can as well!
Warm regards,
Email 6:
Subject: Your Dream Home Awaits: Let's Make It Happen!
Dear [Name],
Are you ready to turn your homeownership dreams into a reality? With interest rates expected to continue their decline and April on the horizon as the optimal time for new home listings, there's no better time than now to start your homebuying journey.
If previous setbacks have left you feeling hesitant, now is the time to shake off the doubts and take proactive steps toward achieving your goals. Whether you're a first-time buyer or a seasoned investor, we're here to provide you with the guidance and support you need to succeed in today's competitive market.
We believe that everyone deserves to find their perfect home. That's why we're committed to helping you navigate the homebuying process with confidence and peace of mind.
Don't let this opportunity pass you by. Reach out to us today, and let's work together to make your homeownership dreams a reality!
Best regards,
Email 7:
Subject: Your Homebuying Journey Starts Now - Are You Ready?
Dear [Name],
The time to take action toward homeownership is now! With interest rates projected to continue their downward trend and April anticipated as the optimal month for new home listings, the stage is set for you to make your move in the housing market.
If past experiences have left you feeling uncertain, we're here to reassure you that now is a different time with new opportunities awaiting you. Whether you're a first-time buyer or a seasoned investor, our team is here to provide you with the guidance and support you need to succeed.
New programs released in 2024
Buydown interest rate options available in addition to market trending down
April is projected to be solid with new listings to view
Don't let this moment pass you by. Reach out to us today, and let's start your journey toward homeownership together!
Warmest regards,
Email 8:
Subject: Your Dream Home Awaits - Let's Make It a reality
Dear [Name],
Are you ready to take the next step toward homeownership? With interest rates expected to continue their decline and April positioned as the prime month for new home listings, there's never been a better time to enter the housing market.
If previous setbacks have left you feeling hesitant, we're here to remind you that now is a new opportunity to pursue your dreams with confidence. Whether you're searching for your forever home or considering an investment property, we're here to provide you with the support and guidance you need to succeed.
We're passionate about helping individuals like you achieve their homeownership goals. From finding the perfect property to securing the best financing options, we'll work tirelessly to ensure your journey is smooth and successful.
Don't let another opportunity slip away. Reach out to us today, and let's work together to make your dream home a reality!
Best regards,
Email 9:
Subject: Your Path to Affordable Homeownership Starts Now!
Dear [Name],
Are you ready to turn your dream of owning a home into a reality? Despite the challenges you may have faced in the past, now is the perfect time to reevaluate your options. With the current environment indicating a downward trend in interest rates and April traditionally being the best month for new homes to hit the market, there's no better time to act than now.
Moreover, I'm excited to share that there are new market incentives and programs aimed at making homeownership more affordable than ever before. These initiatives could significantly benefit you in your homebuying journey.
At [Your Company Name], we understand that finding the right home and securing the best mortgage can feel overwhelming. That's why we're here to guide you every step of the way. Whether it's exploring available properties, understanding your financing options, or taking advantage of these new programs, we've got you covered.
Additionally, if you know anyone else who is looking to purchase a home, we would love to be introduced. Your referrals mean the world to us, and we're committed to providing the same exceptional service to your friends and family.
Let's work together to ensure you're fully prepared to seize the opportunities that lie ahead. Reach out to us today, and let's embark on this exciting journey toward affordable homeownership!
Warm regards,
Text Message 1:
"Hi [Name]! Just a quick check-in to see if you've had a chance to review our previous emails about entering the housing market. With interest rates expected to drop further and April around the corner, now is a great time to start exploring your options. Plus, there are new market incentives and programs aimed at making homeownership more affordable! Let me know if you'd like to discuss further or if you have any questions. Also, if you know anyone else looking to purchase, we'd love to be introduced!"
Text Message 2:
"Hi [Name]! Just a quick check-in to see if you've had a chance to review our previous emails about entering the housing market. With interest rates expected to drop further and April around the corner, now is a great time to start exploring your options. Let me know if you'd like to discuss further or if you have any questions!"
Text Message 3:
"Hey [Name]! Hope you're doing well. I wanted to follow up on our previous conversations about buying a home. The market conditions are looking favorable with rates continuing to come down. Have you had a chance to reconsider your plans? Let's chat if you're ready to take the next step!"
Text Message 4:
"Hi [Name]! Just wanted to touch base and see if you've had any updates regarding your interest in entering the housing market. April is traditionally a fantastic time for new listings, and we're here to help you navigate the process. Let me know if you'd like to discuss further or if you need any assistance!"
Text Message 5:
"Hey [Name]! It's been a little while since we last spoke about your interest in buying a home. I wanted to check in and see if you've had any progress or if you're still considering your options. Remember, we're here to support you every step of the way. Feel free to reach out if you have any questions or if you'd like to discuss further!”
Example CRM Workflow Design
We have used this workflow to send out as a
