Summer Series

Engage your partners and past clients with a summer campaign series to keep in constant contact with them!

Before Promotions

The Touch Point Content

See below the sequence of outreach and communication process we use to build out our summer series to stay connected with clients and partners!

1. Intro Email {Send June 21-28th}

Find an example of an email script below:

Subject: Introducing our Summer Home Improvement Series - Enhance Your Home this Season!

Dear,

I hope this email finds you well. As a loan officer at [Your Company], I am delighted to introduce our Summer Home Improvement Series, designed to help you explore exciting opportunities to enhance your home during the summer season.

With the warm weather upon us, now is the perfect time to transform your living space, increase your home's value, and create an environment that brings you joy. Our series will cover a range of home improvement projects, providing valuable insights, expert advice, and financing options tailored to your needs. We also have a special summer drawing, with prizes such as Lowes $250 gift card and more! When you sign up for the raffle you will get the download of our Summer Series!

Throughout the series, we will dive into various areas of improvement, including:

1. Outdoor Oasis: Discover how you can create a backyard retreat that's perfect for entertaining, relaxing, and making lasting memories with your loved ones. We will explore ideas such as deck and patio renovations, landscaping enhancements, outdoor kitchens, and the addition of pools or spas.

2. Create Your Dream Home Movie Room on a Budget: Imagine having your own cozy movie room where you can escape reality and immerse yourself in the magic of cinema. You don't need a huge budget to transform a spare room or a corner of your living space into a home theater. In this article, we'll guide you through the process of designing a movie room on a budget, featuring ideas such as affordable candy from the dollar store, a popcorn machine, a movie projector and screen, and more. Let's turn your movie-watching experience into a memorable and cost-effective adventure!

3. Unleash the Flavor: Summer is the perfect time to gather your family and friends for outdoor celebrations filled with sizzling flavors and delightful aromas. If you're looking to take your grilling game to the next level, the Blackstone grill is a must-have for any backyard chef. In this article, we'll explore the wonders of the Blackstone grill and present a selection of summer-style recipes that will tantalize your taste buds and impress your loved ones. Get ready to embark on a culinary adventure that will elevate your outdoor gatherings to new heights!

4. Bold and Beautiful: Elevate your living space with interior improvements that make your home more comfortable, inviting, and visually appealing. We will cover topics such as flooring upgrades, painting techniques, lighting solutions, and smart home integrations.

I encourage you to stay tuned for our upcoming newsletters in the Summer Home Improvement Series. Each part will provide valuable information, tips, and inspiration to help you make informed decisions about your home improvement projects. Additionally, we will share financing options available to you, ensuring that your dreams can become a reality without straining your budget.

If you have any specific areas of interest or questions you would like us to address in the series, please feel free to reach out to me directly. Your feedback and input are highly valued.

I am dedicated to providing exceptional service and guidance throughout your home improvement journey. We believe that your home should reflect your unique style, meet your evolving needs, and become a sanctuary you truly love.

Thank you for being part of our valued client community. We look forward to helping you explore the endless possibilities of home improvement this summer! If you know of anyone else who would like to be a part please feel free to forward the email!

Warm regards,

2. Follow Up With Text/Call {Send July 1-14th}

5. “Enter to Win!” Text {Send July 1-14th}

Find the example text below:

"Hope you had a great 4th of July! Just a quick follow-up on our Summer Home Improvement Series. Don't forget to enter our "Enhance Your Home" raffle for a chance to win exciting prizes! Simply reply 'Enter' to this text to participate.

In the series, we'll explore outdoor oasis ideas, modernizing rooms in your home, Movie Theatre room transformations, and more. It's a great opportunity to get inspired and learn about financing options for your dream projects.

Feel free to check your email for more details or contact me directly at [Your Contact Information] if you have any questions. Looking forward to hearing from you soon!”

Best regards,

4. Social Media Posts- enter to win posts {Post & Repeat June 21-30th}

Post text- enter to win our summer series! Free download when you register! (website, apply now)

5. Outdoor Oasis {Send Aug 1-4th}

Sample Email:

Subject: Create Your Dream Outdoor Oasis This Summer 🌿✨🔥

Dear,

Summer is here, and it's time to transform your outdoor space into a captivating oasis for relaxation and entertainment! Our Summer Home Improvement Series has got you covered with expert tips and creative ideas that will help you create the perfect outdoor oasis.

From growing a garden, installing an awning, building a fire pit, and more.

Get ready to make this summer unforgettable by transforming your outdoor space into a tranquil oasis of beauty and serenity. Join our Summer Home Improvement Series today to gain access to step-by-step guides, expert advice, and creative ideas.

Don't miss out on this opportunity to create the outdoor paradise you've always dreamed of. Sign up now and let the summer magic begin!

Warm regards,

P.S. Make sure to enter into our raffle to receive our ebook download and receive an entry to win awesome prizes!

6. Unleash The Flavor: Blackstone Grilling {Send Aug 7-10th}

Email sample:

Subject: Unleash the Flavor: Blackstone Grilling for Breakfast, Lunch, and Dinner! 🔥🍳🥪🍔

Dear,

Get ready to sizzle up your summer with the ultimate grilling experience! Our Summer Home Improvement Series presents "Unleash the Flavor: Blackstone Grilling" where you can indulge in mouthwatering delights from breakfast to dinner.

We will be covering delicious meals from breakfast tacos to BBQ Burgers. You will not want to miss this.

Start your culinary adventure and take your taste buds on a journey of flavor.

Download our free ebook when you enter in our raffle to win some awesome prizes!

Hope your having a great summer!

7. Creating a Dream Home Movie on a Budget {Send Aug 14-17th}

Sample email:

Subject: Create Your Dream Home Movie Room on a Budget 🍿🎥🎬

Dear,

Lights, camera, action! Get ready to transform your living space into a dreamy home movie room without breaking the bank. Our Summer Home Improvement Series presents "Create Your Dream Home Movie Room on a Budget," where we'll show you how to turn your ordinary space into a cinematic haven.

We include all the essentials to a the perfect movie room on a budget: comfortable seating, sweat treats, movie projectors, popcorn machines and more.

Don't let a limited budget hold you back from creating the ultimate movie-watching haven. Join our Summer Home Improvement Series today and unlock the secrets to creating your dream home movie room without breaking the bank.

Sign up now and let the cinematic adventures begin!

Warm regards,

P.S. As a bonus, we've prepared a mock budget for your dream home movie room. Sign up for our Summer Home Improvement Series raffle to receive the mock budget and other exclusive resources to help you bring your cinematic vision to life. Don't miss out!

8. Beautiful And Bold {Send Aug 21-24th}

Sample Email:

Subject: Bold and Beautiful: Transforming Your Space with Dark Colors and Modern Light Fixtures 🎨💡

Dear,

Ready to make a bold statement with your home decor this summer? Our Summer Home Improvement Series presents "Bold and Beautiful: Transforming Your Space with Dark Colors and Modern Light Fixtures," where we'll guide you through an exciting journey of revamping your living space.

This portion of the series will provide ideas including painting with rich colors, modernizing light fixtures, building contrast with accessories, and more!

Get ready to transform your space into a bold and beautiful haven this summer. Join our Summer Home Improvement Series today and unlock the secrets to creating a captivating atmosphere that reflects your unique style.

Sign up now and let the transformation begin!

Warm regards,

P.S. Enter to win our Summer Home Improvement Series raffle, prizes could be put toward this renovation! Along with signing up, you will also receive the ebook with the complete Home Improvement Series!

Extras to Send

Content for Email:

10 Stylish Ideas for a Bedroom Upgrade

Upgrading your bedroom can transform it into a serene sanctuary or a chic space that reflects your personal style. Here are ten stylish ideas to inspire your bedroom makeover:

1. Statement Wall with Bold Wallpaper or Paint

   • Choose a vibrant wallpaper or a bold paint color for one wall to create a striking focal point. Consider geometric patterns, florals, or a textured finish to add depth and character.

2. Luxurious Bedding

   • Invest in high-quality bedding with a mix of textures and patterns. Layering with duvets, throws, and cushions in complementary colors can make the bed look inviting and sumptuous.

3. Creative Headboard

   • A unique headboard can elevate the entire room. Options include tufted fabric, reclaimed wood, or even a DIY project using materials like rattan or metal.

4. Ambient Lighting

   • Install a combination of lighting fixtures, such as bedside lamps, wall sconces, and fairy lights. Dimmer switches can help create the perfect mood for relaxation.

5. Customized Closet Solutions

   • Organize your space with custom closet systems that maximize storage and accessibility. Use stylish baskets, boxes, and dividers to keep everything in place.

6. Accent Furniture

   • Add a statement piece like an upholstered bench at the foot of the bed, a chic armchair in a corner, or a vintage vanity. These pieces can enhance the functionality and aesthetics of your room.

7. Stylish Rugs

   • A beautiful rug can anchor your space and add warmth. Choose one with an interesting pattern or texture that complements your overall color scheme.

8. Personalized Art and Decor

   • Decorate your walls with art that resonates with you. Consider a gallery wall of framed prints, photographs, or a large canvas piece. Incorporate personal items like travel souvenirs or heirlooms.

9. Greenery and Natural Elements

   • Introduce plants to add life and color to your bedroom. Choose low-maintenance varieties like succulents or peace lilies. Natural elements like wooden furniture and stone accessories can also enhance the ambiance.

10. Functional and Stylish Storage Solutions

    • Use attractive storage solutions like woven baskets, stylish trunks, and sleek shelving units to keep clutter at bay while adding to the decor.

Implementation Tips

• Start with a Plan: Consider your budget, the size of your room, and your personal style preferences. Create a mood board to visualize the final look.

• Prioritize Quality: Invest in a few high-quality pieces rather than filling the room with inexpensive items.

• DIY Projects: Don't shy away from DIY projects for a personalized touch. Painting, creating art, or refurbishing old furniture can add uniqueness to your space.

• Seek Inspiration: Browse interior design blogs, Pinterest, and magazines for ideas and trends that resonate with you.

By incorporating these ideas, you can create a bedroom that is not only stylish but also a true reflection of your personality and a comfortable retreat for relaxation.

Content for Email:

3 Tips for Decorating Your Home

Decorating your home can be a fulfilling project that enhances your living space and reflects your personal style. Here are three tips to help you create a beautifully decorated home, inspired by the serene and stylish elements in the image from Element Home Loans.

1. Incorporate Greenery and Natural Elements

One of the easiest ways to add life and vibrancy to your home is by incorporating greenery. Plants not only improve air quality but also bring a touch of nature indoors. Here are some tips on how to effectively use plants in your home decor:

Choose a Variety of Plants:** Mix different types of plants such as succulents, cacti, and leafy greens to create visual interest. The image shows a combination of these plants, adding texture and variety to the space.

Stylish Planters:   Use stylish planters that complement your decor. Concrete or ceramic pots can add a modern touch, while woven baskets offer a more rustic feel.

Placement:   Strategically place plants on coffee tables, shelves, and corners of the room to create a balanced look. Group smaller plants together for a cohesive display.

2. Use Decorative Cushions and Textiles

Textiles can significantly impact the comfort and aesthetics of your home. Decorative cushions, throws, and rugs add color, pattern, and texture to your space. Here’s how to use them effectively:

Mix and Match Patterns:   Don’t be afraid to mix patterns. The cactus-printed cushions in the image are a great example of how playful patterns can bring personality to a room. Pair them with solid colors or other subtle prints for a balanced look.

Layering:   Layer different textiles to add depth. Combine a soft throw blanket with a variety of cushions on your sofa to create a cozy and inviting atmosphere.

Seasonal Changes:   Rotate your textiles seasonally. Lighter fabrics and brighter colors are perfect for spring and summer, while thicker, warmer textiles in deeper hues are ideal for fall and winter.

3. Add Personal Touches with Unique Decor Items

Personal touches make your home truly unique. Adding decor items that reflect your interests and personality can make your space feel more inviting and lived-in.

Personal Collections:   Display personal collections such as travel souvenirs, vintage finds, or family heirlooms. These items add character and tell a story about your life.

DIY Projects:  Incorporate DIY projects for a personalized touch. This could be anything from hand-painted vases to custom artwork. DIY projects not only add uniqueness but also give you a sense of accomplishment.

Scented Candles and Accessories:   As shown in the image, adding scented candles can enhance the ambiance with both their fragrance and aesthetic appeal. Choose scents that you love and that promote relaxation and comfort.

Decorating your home is all about creating a space that feels comfortable and reflects who you are. By incorporating greenery, using decorative textiles, and adding personal touches, you can transform any room into a stylish and inviting sanctuary. Take inspiration from the image provided by Element Home Loans, and start creating your dream home today.

Summer Series Promotional Ebook