Here are five tips for social media videos to get going and for those running to be a reminder with sales and service as top priorities.

Keep it short and sweet: Attention spans on social media are short, so aim for videos that are no longer than a minute or two.

Provide value: Your videos should offer something of value to your viewers, whether it's information about the mortgage process or tips for improving credit scores.

Be authentic: Be yourself and let your personality shine through in your videos. This will help build trust with your audience.

Use captions: Many people watch social media videos without sound, so be sure to include captions to ensure your message gets across.

Include a call-to-action: Encourage viewers to take action, such as contacting you for more information or sharing the video with their friends and family.